Sans Serif is the obvious manifestation of class and heritage. It feels quite predictable, elegant and rationale. Serif is as traditional as the Bourbon Whiskey. In this article, we consider different stages of the font cognition and will help you identify how various fonts affect our psyche.
So you should be able to identify a font personality and match it with the brand personality. Each font impacts the emotions we associate with a product and bridges a certain emotional connection to a brand. Each font influences the way we perceive a brand and product, so you should know these hidden influences on the user’s decision-making process. Every font has its own personality, so you should get acquainted with it.
Font Family designed by Alex Slobzheninovįont psychology is one more design science that you should thoroughly investigate to become a well-educated designer with a wide outlook.
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